Welcome to AFIS™ AFIS™ Logo

Empowering Families Enriching Schools Together

AFIS™ is the only organisation bringing together the voices of supporters of independent education (parents, relatives, school staff and alumni) throughout the UK and making sure they are heard in the national education conversation.

With the collective input of our member families we can bring positivity, truth and balance to the discussion.

We exist to champion and celebrate independent education in the UK

We are funding and commissioning robust research, including surveys about members' demographic profiles and contributions to society and the economy; this will allow us to fuel a better informed, truly representative debate. No organisation has ever compiled such powerful information by involving parents, relatives, staff, alumni and schools.

But that's not all. We celebrate all the good things about private schooling, rewarding the families who choose it and the schools that deliver it.

Independent School Students
Reasons to join AFIS™

Engagement and Benefits

AFIS™ Families & Individual Members

Have Your Voice Heard:
By contributing to our much-needed research through this unique national community, our members enrich public and policy debates with a more representative, evidence-based perspective.

We reward AFIS™ member families with special offers and perks from our commercial partners -- because paying school fees can be a struggle, and we want to make it just a little easier by saving you money on other things.

AFIS™ Schools Partnerships

Receive Donations & Support Your School Community:
By partnering with AFIS™ to grow our member base of individuals and families, independent schools can help to ensure that all supporters of private education (parents, school staff and alumni) have the opportunity to contribute their views to AFIS™ research projects and benefit from AFIS™ member rewards.

Family members can nominate the school/s they wish to support through their membership. These schools can receive a percentage of AFIS™ revenue in donations and sponsorship.

Here are some of the rewards already available for AFIS™ CLUB Members
from our Brand Partners

How Much Can You Save?

Your AFIS™ Club membership could pay for itself with just one holiday booking or a few clothing purchases. Plus, enjoy exclusive access to premium events and experiences!

England Rugby at Twickenham
Limited Time Offer

WIN TICKETS!

Join AFIS™ as a CLUB member before 1st August and you'll receive:

  • Early Bird membership discount -- Over 30% in savings
  • Entry into our prize draw for 2 x Category A tickets

England v Argentina

Allianz Twickenham Stadium

Sunday, 23rd November 2025

*Supplied by our founding sponsor, CLEAR PARTNERS, in support of the AFIS™ launch

Join Now & Enter Draw

Our Impact

National Community Platform

We are the only national, collaborative community platform for parents, relatives, alumni and school staff.

Enhancing Education

Together, we are helping to enhance and safeguard the future of independent education as part of the vibrant mix of UK schools

Data-Driven Insights

Positive and rational, we will commission, fund and publish robust, independent research accurate data showing how private education contributes to UK society and the economy.

Have your voice heard and reap the benefits!

JOIN THE AFIS™ COMMUNITY TODAY

The Independent Education Landscape is Changing

Understanding the challenges and working together for positive solutions

Fewer families are able to choose an independent education for their children

Schools are having to reduce the amount of fee-assistance they are able to offer to families

More private schools are closing as a result of increasing financial pressures and the impact of VAT on school fees

The debate around private schools has become divisive and destructive

Independent Education Landscape

We decided to do something productive to help families, children and schools.

Please join us and support independent education, receive valuable information and perks, share your views, connect with other families and supporters and take part in important research. Our community is safe, honest and respectful.

Strength in our numbers

  • Over 9 Million adults in the U.K. received a private education: 1 in 5 adults
  • There are over 550,000 pupils currently at private schools.
  • There are more than 2,500 independent schools in the U.K.

There is strength in our numbers, so let's collaborate and present a unified voice.

Join Us Today

Schools, Partner with AFIS™ Today and Start Receiving Donations

Participate in discussions, contribute to research, receive donations from AFIS™ and offer parents, staff and alumni the benefits of AFIS™ family membership.

It's FREE to become an AFIS™ Partner Schools.

The Need for AFIS™ Research

We urgently need research that draws from a more representative pool of parents and families, including those who are not at the top end of the income distribution, who make real sacrifices to send their children to independent schools, and whose experiences are largely absent from current datasets.

This is where AFIS™, in my view, can play a meaningful role. By building a platform that connects with a broad base of independent school families, AFIS™ has the potential to support the development of a more representative and transparent research base. Done well, such research can not only challenge misconceptions, but also elevate the level of public understanding around who chooses independent education and why.

View Full Article

Dr Steven Watson

Associate Professor, University of Cambridge

AFIS™ Consultant Research Adviser

View Biography

Coming from a family with no connection to private schooling, I had little idea what to expect when my son joined a local independent school in year 7. I was pleasantly surprised to see such diverse socio-economic backgrounds represented and impressed with the quality of the education and the range of extra-curricular opportunities on offer. I am saddened by the increasingly polarised and divisive debate about private schools (exacerbated by the recent VAT issue). I feel that balance and rigour is missing, with much of the data unrepresentative of the reality I and many other parents experience. We need better research to ensure the voices of families who actually choose private schools are heard. For me AFIS™ is all about highlighting the brilliant, important contributions that our schools, families and children, from all backgrounds, are making to society and the economy.

Michelle Daniells

Founder, Association for Families of Independent Schools™ (AFIS™)

Research

Our First Research Project

As soon as our member base reaches the size and profile required to allow for a robust, high quality survey of supporters of independent schools, we will be embarking on our first research project:

Mapping the Independent School Family Landscape: A Comprehensive Study by AFIS™

"This research project, in partnership with AFIS™, will offer a detailed and inclusive look at families who choose independent education in the UK. Using both survey data and qualitative interviews, we aim to understand who these families are, what motivates their choices, how they perceive policy developments like VAT on fees, and what trade-offs they report making to access private schooling. The goal is to enrich public and policy debates with a more representative, evidence-based perspective".

Our Goals

Research & Insight

Fund and commission robust research about our members' demographic profiles and personal views, contributing to a more balanced national debate.

Community Benefits

Save our members money, offer them special perks and give them more reasons to support independent education.

Donations

Generate funds for schools to offer more means-tested fee assistance to more young people.

Advocacy

Champion and celebrate independent education in the UK, helping to enhance the sector for the future.

Brand Partnership Opportunities

Partner with AFIS™

If your brand or service aligns with the values of independent school families, we'd love to hear from you.

We're looking for trusted, high-quality partners who can offer exclusive deals, exciting events and activities, meaningful savings and added value to our growing national membership base.

Why partner with AFIS™?

  • Reach a highly engaged, highly targeted, values-driven family audience
  • Showcase your brand within a trusted, purpose-led platform
  • Build long-term customer relationships through exclusive offers
  • Give back to education — every qualifying transaction helps raise funds for UK independent schools

Get in Touch

Let's discuss how we can work together

Ready to join AFIS™?

Be part of our growing community and help shape the future of independent education.

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